Scott Wilson on Stategic Alliances

Inside The Deal: Deloitte's Scott Wilson on strategic alliances @ Yahoo! Video

Scott Wilson of Deloitte Research gives us a more in depth view at strategic alliances. There is a clear emphasis that before an alliance is created the two companies must align the scope of the alliance and to focus on what each company wants to achieve. He also explains the structures of alliances being formal or informal. Formal structures are tightly aligned, while informal focuses on trust. Alliances can be difficult to pull off and they can also be very pricey. A solid, well aligned, alliance can overshadow the costs. Collaborations shown in the book -- Wal-Mart with Proctor & Gamble -- have had great success. IBM has also had great success with many Alliances.javascript:void(0)

IBM list of Alliances
http://www-935.ibm.com/services/us/index.wss/offerfamily/gbs/a1002843